Irreverent and cheeky, Something Very Special is an Australian fashion label injecting laidback fun into your wardrobe. A little bit tongue-in-cheek and a whole lot of sex appeal, the Byron Bay-designed brand has been slinging street resort goods since December 2021.

Something Very Special was founded by long-standing contributors of the Australian creative industry, Matty Bouris and Ainsley Hutchence. 

Something Very Special is, naturally, inspired by Australia’s push and pull of beachside culture and urban living. Think vino-soaked afernoons, blinking lights of city nights, crashing at your mate’s place and beachside meanders.

Since its first collection ‘Be Less Shit Please,’ the contemporary brand has grown a cult following of creatives who lust afer its loud shirtng and bold prints. It’s no surprise it’s a venture brought to you by Sticks & Stones, the agency-turned-online-platform showing off the best and brightest of our underground creative scene.

Something Very Special releases quarterly, seasonal collections through bi-monthly drops. Its ready-to-wear selections of apparel, accessories and merch will never not be avant-garde, playful and fresh.

It’s all painstakingly simple: Something Very Special creates very special pieces for someone very special (you).